Indulgence with impact. Hibiscus drinks with substance.
© 2026 afrea
IMPACT
Cheers to Change.
afrea combines enjoyment with social justice and sustainable business practices. We create not just products, but structures that enable long-term change.
WHAT THAT MEANS IN PRACTICE
Hibiscus grown by women, without intermediaries
Our hibiscus flowers come from women's cooperatives in West Africa and Senegal. The women handle cultivation, drying, and packaging independently and professionally. We work without intermediaries and invest directly in structures that have a real impact.
Reliable acceptance
At above-average prices: predictable, fair incomes instead of dependency.
Participation & Export
Participation in product development and access to export markets.
Technology & Knowledge
Solar Dryer, training, and building economic independence.
WHY THIS IS IMPORTANT
The starting point for women in West Africa
66%
The number of employed women in West Africa works in the agricultural and food system
up to 80%
Women bear the brunt of unpaid care and housework.
over 90%
Women's employment is informal and insecure.
12–77%
Gender pay gap in rural regions of Africa
TECHNOLOGY THAT MAKES SENSE
Our solar dryers
In sub-Saharan Africa, up to 50% of harvests are lost, often due to inadequate drying. Our self-sufficient solar dryers operate without electricity or fossil fuels, relying solely on the chimney effect. They are already in use at several women's cooperatives.
✓ Fewer crop losses → higher yield & income
✓ More time for other activities
✓ Durable harvest for trading & storage
✓ More control and participation for women
OUR APPROACH
Afrea stands for value creation in times of change
The focus is on the economic empowerment of women: not in isolated instances, but actively integrated into the entire value chain. In this way, conscious consumption becomes a contribution to real change.
Women throughout the chain
From production and processing to distribution: real income prospects and entrepreneurial opportunities.
Products with a stance
Whether Pearl, Liqueur or Pure: each bottle represents a fairer, more sustainable value chain.
Education & Skills
Access to state and cooperative educational programs for professional and economic development.
Fewer losses, more future
Self-sufficient drying instead of increased cultivation: better use of existing harvests, climate-neutral processing, and resource conservation.